Fitness & Wellness
Fitness Club
Converting interest into visits and memberships
A membership-focused website for training, wellness and club experiences.
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01
The challenge
The gym had a strong physical experience, but its digital presence did not communicate the atmosphere, facilities or reasons to visit.
02
What we discovered
Potential members wanted practical answers first: equipment, classes, personal training, recovery facilities, opening times and membership options. These details were scattered across the old experience.
03
What we changed
We designed the website around the real club experience, simplified trial and visit booking, improved mobile journeys and created dedicated acquisition pages for gym, personal training and class-related searches.
04
Highlighted results
- Qualified trial requests
- +49%
- Qualified trial requests
- Visit-booking conversion rate
- +35%
- Visit-booking conversion rate
- Acquisition cost
- −23%
- Acquisition cost
- Research → redesign → development
- 3 months
- Research → redesign → development
Project scope
- Research
- UX/UI
- Development
- Landing pages
- Acquisition
How QashLabs works
- 01
Discover
Understand the business, the offer, the commercial goal and what is already in place. Nothing is judged before it is seen.
- 02
Diagnose
Examine the connected layers, evidence what is working and what is breaking, and record confidence where data is incomplete.
- 03
Implement
Build, fix or connect only the parts that were scoped and agreed, in priority order, without discarding what already performs.
- 04
Operate & Optimize
Run the system, report against commercial stages, and keep improving where the evidence supports it.
Your next step
Want a website built around
how your business actually works?
In a free direct review and callback, QashLabs will understand what you are trying to improve, identify the most relevant questions and say honestly whether we can help.
- Direct reply from QashLabs
- One clear next step
- Free review