Education
Education Institution
Making programme discovery easier for prospective students
A student-focused website for programmes, admissions and campus life.
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01
The challenge
Prospective students were reaching the website but struggling to identify the right programme and understand the next step.
02
What we discovered
Programme information followed the institution's internal structure rather than the student's decision process. Entry requirements, application information and programme outcomes required too many clicks.
03
What we changed
We rebuilt programme discovery around study level and student goals, simplified admissions content, improved mobile navigation and created search landing pages for priority programmes.
04
Highlighted results
- Qualified applications
- +31%
- Qualified applications
- Programme-search abandonment
- −37%
- Programme-search abandonment
- Application-page engagement
- +42%
- Application-page engagement
- Research → information architecture → UX → development
- 6 months
- Research → information architecture → UX → development
Project scope
- Research
- Information architecture
- Content
- UX/UI
- Development
- Search landing pages
How QashLabs works
- 01
Discover
Understand the business, the offer, the commercial goal and what is already in place. Nothing is judged before it is seen.
- 02
Diagnose
Examine the connected layers, evidence what is working and what is breaking, and record confidence where data is incomplete.
- 03
Implement
Build, fix or connect only the parts that were scoped and agreed, in priority order, without discarding what already performs.
- 04
Operate & Optimize
Run the system, report against commercial stages, and keep improving where the evidence supports it.
Your next step
Want a website built around
how your business actually works?
In a free direct review and callback, QashLabs will understand what you are trying to improve, identify the most relevant questions and say honestly whether we can help.
- Direct reply from QashLabs
- One clear next step
- Free review