Automotive
Car Dealership
Connecting vehicle discovery with dealership appointments
An automotive website for vehicle discovery, service and appointment enquiries.
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01
The challenge
The dealership had strong inventory but its digital experience separated vehicle browsing, financing and service into disconnected journeys.
02
What we discovered
Customers frequently moved between new cars, used cars, finance and appointment pages. Broken links and inconsistent vehicle information created friction at exactly the point where customers were considering contacting the dealership.
03
What we changed
We corrected the technical issues, standardised vehicle information, rebuilt navigation and connected inventory pages directly with test-drive and appointment actions. Google Ads was structured around models, used vehicles and high-intent local searches.
04
Highlighted results
- Qualified dealership enquiries
- +39%
- Qualified dealership enquiries
- Broken or outdated journeys corrected
- 23
- Broken or outdated journeys corrected
- Test-drive requests
- +28%
- Test-drive requests
- Audit → redesign → development → campaigns
- 4 months
- Audit → redesign → development → campaigns
Project scope
- Audit
- Information architecture
- UX/UI
- Development
- Google Ads
How QashLabs works
- 01
Discover
Understand the business, the offer, the commercial goal and what is already in place. Nothing is judged before it is seen.
- 02
Diagnose
Examine the connected layers, evidence what is working and what is breaking, and record confidence where data is incomplete.
- 03
Implement
Build, fix or connect only the parts that were scoped and agreed, in priority order, without discarding what already performs.
- 04
Operate & Optimize
Run the system, report against commercial stages, and keep improving where the evidence supports it.
Your next step
Want a website built around
how your business actually works?
In a free direct review and callback, QashLabs will understand what you are trying to improve, identify the most relevant questions and say honestly whether we can help.
- Direct reply from QashLabs
- One clear next step
- Free review