Hospitality
Hospitality Group
Bringing multiple hospitality businesses under one clear brand
A brand-led website connecting restaurants, hotels, experiences and private events.
Tap the image to open it full size.
01
The challenge
The group operated restaurants, hotels and experiences, but customers experienced them as disconnected businesses.
02
What we discovered
The corporate story was stronger than the website showed. Individual concepts had inconsistent information, navigation and booking paths, making cross-discovery between venues difficult.
03
What we changed
We created a unified digital architecture while preserving the identity of each concept, improved venue discovery, standardised essential information and developed campaign landing pages around dining and hospitality intent.
04
Highlighted results
- Qualified booking traffic
- +36%
- Qualified booking traffic
- Cross-property discovery
- +54%
- Cross-property discovery
- Paid acquisition cost
- −22%
- Paid acquisition cost
- Research → brand architecture → UX → development
- 5 months
- Research → brand architecture → UX → development
Project scope
- Research
- Brand architecture
- UX/UI
- Development
- Landing pages
- Acquisition
How QashLabs works
- 01
Discover
Understand the business, the offer, the commercial goal and what is already in place. Nothing is judged before it is seen.
- 02
Diagnose
Examine the connected layers, evidence what is working and what is breaking, and record confidence where data is incomplete.
- 03
Implement
Build, fix or connect only the parts that were scoped and agreed, in priority order, without discarding what already performs.
- 04
Operate & Optimize
Run the system, report against commercial stages, and keep improving where the evidence supports it.
Your next step
Want a website built around
how your business actually works?
In a free direct review and callback, QashLabs will understand what you are trying to improve, identify the most relevant questions and say honestly whether we can help.
- Direct reply from QashLabs
- One clear next step
- Free review