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QashLabs
All work

Food & Beverage

Restaurant Group

Removing friction between discovery and reservation

A visual hospitality website for restaurant discovery, reservations and private dining.

Restaurant Group website design by QashLabs

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01

The challenge

The restaurants photographed well and had strong customer experiences, but the website was not turning enough visitors into reservations.

02

What we discovered

Menus, locations, opening hours and reservation actions were inconsistent between concepts. On mobile, customers often needed several interactions before reaching the booking system.

03

What we changed

We standardised restaurant pages, brought menus and essential information forward, shortened the mobile reservation journey and built search campaigns around cuisine, location and dining occasion.

04

Highlighted results

Reservation-intent actions
+51%
Reservation-intent actions
Mobile booking drop-off
−34%
Mobile booking drop-off
Qualified paid-search traffic
+30%
Qualified paid-search traffic
Research → UX → development → acquisition
3 months
Research → UX → development → acquisition

Project scope

  1. Research
  2. UX/UI
  3. Development
  4. Reservation journey
  5. Search campaigns

How QashLabs works

  1. 01

    Discover

    Understand the business, the offer, the commercial goal and what is already in place. Nothing is judged before it is seen.

  2. 02

    Diagnose

    Examine the connected layers, evidence what is working and what is breaking, and record confidence where data is incomplete.

  3. 03

    Implement

    Build, fix or connect only the parts that were scoped and agreed, in priority order, without discarding what already performs.

  4. 04

    Operate & Optimize

    Run the system, report against commercial stages, and keep improving where the evidence supports it.

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Your next step

Want a website built around how your business actually works?

In a free direct review and callback, QashLabs will understand what you are trying to improve, identify the most relevant questions and say honestly whether we can help.

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