Property
Real Estate Company
Separating property traffic from genuine buyer intent
A property website for buying, renting, off-plan discovery and enquiries.
Tap the image to open it full size.
01
The challenge
The brokerage generated large numbers of property enquiries, but sales teams spent too much time sorting serious buyers from low-intent leads.
02
What we discovered
Property pages lacked consistent information, search filters were cumbersome on mobile and paid campaigns were optimised toward form volume rather than buyer quality. Off-plan, investor and end-user journeys were also mixed together.
03
What we changed
We rebuilt property discovery, improved listing-data consistency, separated investor and residential journeys and introduced stronger lead qualification. Google Ads campaigns and landing pages were divided by property type, location and intent.
04
Highlighted results
- Qualified buyer enquiries
- +45%
- Qualified buyer enquiries
- Low-intent leads
- −33%
- Low-intent leads
- Enquiry-to-viewing rate
- +26%
- Enquiry-to-viewing rate
- Research → data structure → redesign → development
- 6 months
- Research → data structure → redesign → development
Project scope
- Research
- Data structure
- UX/UI
- Development
- Landing pages
- Google Ads
How QashLabs works
- 01
Discover
Understand the business, the offer, the commercial goal and what is already in place. Nothing is judged before it is seen.
- 02
Diagnose
Examine the connected layers, evidence what is working and what is breaking, and record confidence where data is incomplete.
- 03
Implement
Build, fix or connect only the parts that were scoped and agreed, in priority order, without discarding what already performs.
- 04
Operate & Optimize
Run the system, report against commercial stages, and keep improving where the evidence supports it.
Your next step
Want a website built around
how your business actually works?
In a free direct review and callback, QashLabs will understand what you are trying to improve, identify the most relevant questions and say honestly whether we can help.
- Direct reply from QashLabs
- One clear next step
- Free review