Healthcare
Healthcare Clinic
Making trust and access clearer before patients book
A patient-focused website for services, doctors and appointment booking.
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01
The challenge
The clinic provided several healthcare services, but patients had difficulty identifying the correct department and booking path.
02
What we discovered
Service information was inconsistent across pages, important patient information was difficult to find and the mobile booking journey contained unnecessary steps. Accessibility and privacy implementation also needed attention.
03
What we changed
We reorganised the site around patient needs and specialties, reviewed key information, improved accessibility and privacy presentation, simplified appointment journeys and created tightly controlled Google Ads landing pages for individual services.
04
Highlighted results
- Qualified appointment requests
- +29%
- Qualified appointment requests
- Booking-path abandonment
- −41%
- Booking-path abandonment
- Service-page conversion rate
- +33%
- Service-page conversion rate
- Research → UX → compliance review → development
- 5 months
- Research → UX → compliance review → development
Project scope
- Research
- UX/UI
- Accessibility
- Privacy presentation
- Development
- Google Ads landing pages
How QashLabs works
- 01
Discover
Understand the business, the offer, the commercial goal and what is already in place. Nothing is judged before it is seen.
- 02
Diagnose
Examine the connected layers, evidence what is working and what is breaking, and record confidence where data is incomplete.
- 03
Implement
Build, fix or connect only the parts that were scoped and agreed, in priority order, without discarding what already performs.
- 04
Operate & Optimize
Run the system, report against commercial stages, and keep improving where the evidence supports it.
Your next step
Want a website built around
how your business actually works?
In a free direct review and callback, QashLabs will understand what you are trying to improve, identify the most relevant questions and say honestly whether we can help.
- Direct reply from QashLabs
- One clear next step
- Free review