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QashLabs
All work

B2B Technology

Software Company

Explaining a complex product in language customers understand

A clear B2B website for a software company explaining solutions, industries and value.

Software Company website design by QashLabs

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01

The challenge

The software worked, but the website described functionality rather than business outcomes.

02

What we discovered

Prospective customers could not quickly understand which solution applied to them. Important product pages were deeply nested, terminology was inconsistent and demo requests contained too many unqualified prospects.

03

What we changed

We reorganised the website around industries, operational problems and use cases. Product messaging was rewritten, demo qualification improved and dedicated Google Ads landing pages were developed for priority commercial searches.

04

Highlighted results

Qualified demo requests
+32%
Qualified demo requests
Unqualified submissions
−21%
Unqualified submissions
Engagement with solution pages
+46%
Engagement with solution pages
Research → messaging → UX → development
5 months
Research → messaging → UX → development

Project scope

  1. Research
  2. Messaging
  3. UX/UI
  4. Development
  5. Landing pages
  6. Google Ads

How QashLabs works

  1. 01

    Discover

    Understand the business, the offer, the commercial goal and what is already in place. Nothing is judged before it is seen.

  2. 02

    Diagnose

    Examine the connected layers, evidence what is working and what is breaking, and record confidence where data is incomplete.

  3. 03

    Implement

    Build, fix or connect only the parts that were scoped and agreed, in priority order, without discarding what already performs.

  4. 04

    Operate & Optimize

    Run the system, report against commercial stages, and keep improving where the evidence supports it.

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Your next step

Want a website built around how your business actually works?

In a free direct review and callback, QashLabs will understand what you are trying to improve, identify the most relevant questions and say honestly whether we can help.

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  • One clear next step
  • Free review
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