Consumer Products / E-commerce
Food Product Brand
Turning a lifestyle website into a commerce-focused customer journey
A product-led website for a food and everyday essentials company.
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01
The challenge
The brand had strong products but its website did not communicate why customers should choose them. Product discovery required too many steps, important information was buried and paid campaigns were directing visitors into broad pages.
02
What we discovered
Research showed a large gap between the brand story and the questions customers actually had: ingredients, product benefits, suitability, delivery and product comparison. Mobile users were especially likely to leave before reaching a product.
03
What we changed
We reorganised the information architecture around product discovery, simplified navigation, strengthened product trust signals, rebuilt key mobile journeys and created campaign-specific landing pages. Google Ads was separated by product category and buying intent.
04
Highlighted results
- Qualified shopping traffic
- +34%
- Qualified shopping traffic
- Product-page abandonment
- −26%
- Product-page abandonment
- Conversion rate from paid search
- +29%
- Conversion rate from paid search
- Strategy → redesign → launch
- 3 months
- Strategy → redesign → launch
Project scope
- Research
- Information architecture
- UX/UI
- Development
- Google Ads
How QashLabs works
- 01
Discover
Understand the business, the offer, the commercial goal and what is already in place. Nothing is judged before it is seen.
- 02
Diagnose
Examine the connected layers, evidence what is working and what is breaking, and record confidence where data is incomplete.
- 03
Implement
Build, fix or connect only the parts that were scoped and agreed, in priority order, without discarding what already performs.
- 04
Operate & Optimize
Run the system, report against commercial stages, and keep improving where the evidence supports it.
Your next step
Want a website built around
how your business actually works?
In a free direct review and callback, QashLabs will understand what you are trying to improve, identify the most relevant questions and say honestly whether we can help.
- Direct reply from QashLabs
- One clear next step
- Free review