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North Property Care
From a new service business to a measurable lead-generation system
A lead-generation website for painting and deep-cleaning services in Dubai.
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01
The challenge
North Property Care needed more than a good-looking website. It was entering a competitive Dubai market where customers compare several painting and cleaning companies before making contact. Pricing was unclear across the market, service pages were often generic, and paid traffic could become expensive very quickly.
02
What we discovered
Search research showed that customers were not simply searching for “painting company Dubai.” They were searching by property type, job type and intent: apartment painting, villa painting, move-out painting, deep cleaning and specific cleaning tasks. The original structure did not capture enough of this demand or answer pricing questions early enough.
03
What we changed
We rebuilt the website around search intent, created dedicated service and pricing journeys, introduced an interactive painting-cost calculator, improved mobile conversion paths and connected WhatsApp, forms and calls to measurable lead sources. Google Ads was then structured around the same service architecture rather than sending every visitor to a generic page.
04
Highlighted results
- Qualified enquiry rate
- +52%
- Qualified enquiry rate
- Dedicated high-intent landing experiences
- 10+
- Dedicated high-intent landing experiences
- Cost per qualified lead
- −31%
- Cost per qualified lead
- Research → UX → development → acquisition
- 4 months
- Research → UX → development → acquisition
Project scope
- Research
- UX/UI
- Development
- Google Ads
- Measurement
How QashLabs works
- 01
Discover
Understand the business, the offer, the commercial goal and what is already in place. Nothing is judged before it is seen.
- 02
Diagnose
Examine the connected layers, evidence what is working and what is breaking, and record confidence where data is incomplete.
- 03
Implement
Build, fix or connect only the parts that were scoped and agreed, in priority order, without discarding what already performs.
- 04
Operate & Optimize
Run the system, report against commercial stages, and keep improving where the evidence supports it.
Your next step
Want a website built around
how your business actually works?
In a free direct review and callback, QashLabs will understand what you are trying to improve, identify the most relevant questions and say honestly whether we can help.
- Direct reply from QashLabs
- One clear next step
- Free review